What Can Vinofyed Do?
You control what you do with Vinofyed.
Leverage our native features or think outside the box.
Personalization
Younger consumers engage digitally. Make it easy and make it personal.
The most valuable and limited resource in the digital age is attention. You lose consumer attention when you do not provide relevant content quickly, and personalization is the key to relevancy.
Research shows companies that excel at personalized marketing generate 40% more revenue compared to their peers¹.
Personalization can look like:
Recommending relevant products and services
Offer recommendations for similar wines based on SKU scanned
Free tasting voucher for those who scan in nearby postal codes
Offering targeted promotions
Provide regionally appropriate food pairings based on scan location
Tailoring messaging to customer needs
Vinofyed’s scan-dependent customer journeys
Our “smart” QR codes have condition-dependent scan destinations. Direct scan destinations by location, time of the day, week, or even weather to offer personalized and highly relevant content to consumers. Or, set up multiple scan destinations and A/B test to optimize outcomes.
Loyalty
The traditional wine club model does not incentivize younger consumers.
80% of Gen X and 63% of Millennials are not part of any wine clubs².
Wine Clubs appeal to older audiences who like the practical nature of a discount, enjoy the confidence of vetting the winery, and see membership as a status symbol.
Younger generations buy wine when they need it, valuing flexibility and variety. They also often lack storage space and capital to purchase many bottles at once.
Vinofyed’s Loyalty Rewards Program
Our loyalty rewards program lowers the barrier of entry to brand loyalty. It meets young people where they are more likely to be, at grocery stores, retailers, and restaurants, buying wine when and where they need it.
With flexible options on how and when to reward your customers, you’re in control of your entire incentive structure. Our smart QR codes detect scanner location, ensuring state-by-state incentive compliance.
Labeling
Nutrition and ingredient transparency in wine is coming. It is now required in the EU, and the US is not far behind.
While important to be compliant with labeling regulations, there is an even greater reason to embrace transparency - it is what young consumers want, and they reward it with brand loyalty.
Transparency is the number one factor that motivates consumers to be loyal to a brand³.
94% of consumers are likely to be loyal to a brand that offers complete transparency³.
73% of consumers are likely to pay more for a brand that offers complete transparency³.
Vinofyed’s Universal Labeling
Keep things simple and use one QR Code for each SKU. Our smart QR codes detect scanner location and can direct EU scans to a compliant, unbranded e-label.
US scans can be directed to ingredient and nutritional information hosted on your own website with additional content and marketing information.
