Simply put, a QR code, or "quick response" code, is a type of two dimensional matrix barcode. QR codes store vast amounts of information in an easily scannable form.
The usage of mobile QR code scanners is projected to reach over 100 million users in the U.S. by 2025, where the highest use is expected among those 21 to 29 years of age. QR codes allow for fresh and dynamic marketing ideas in an industry struggling to reach diverse demographics and capture market share.
QR codes were created to track parts throughout the automobile manufacturing process. They have since been used to authentic brand products, initiate payment modalities and marketing. Digitizing marketing campaigns is a priority in many industries. Brands like Planters are using QR codes to entice consumers with exclusive content to interact directly with their brands. The ability to easily provide dynamic content allows for endless customization and continuous customer engagement.
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